Cowrywise website with Da Design Studio
Cowrywise is a wealth tech startup based in Lagos helping young Africans understand money. They had an existing web platform and Android app that allowed people to set up savings plans for automated savings, and wanted to create a similar experience on iOS.
Feyi and I engaged the amazing team at Da Design Studio, a leading brand studio in Lagos, to help create a new brand for the company. Using the new brand, we embarked on creating a new website for the company. Our primary goal was to elevate and differentiate Cowrywise from similar players in the market.
Designing for delight
Leveraging the illustrations, photography and GIFs provided by the design studio, it was essential to deliver an experience that really showcased the visual assets to ensure the new brand direction came through. There were heavy use of pastels, negative spacing, witty copy and motion to bring vibrancy and dynamism to the web experience.
Landing page designs
The Cowrywise website project covered multiple pages that help to provide a comprehensive overview of our offering to customers.
